Brittany K. Brock
Marketing Professional
Profile
Brittany Brock
Marketing Professional
Welcome to my portfolio! I am a highly motivated marketing professional with diverse knowledge of the marketing world. Having a broad skill set with proficiency in copywriting, digital marketing, lead generation, and analytical skills, I have played pivotal roles in various marketing functions.
In my recent role as a Channel Marketing Specialist at FieldEdge by Xplor, I curated messaging and content, managed trade shows, and executed lead generation campaigns, resulting in demand generation growth.
As a Marketing Copywriter at Maytronics, I generated impactful content for diverse marketing materials, maintained brand consistency, and provided valuable insights through competitor research. In prior roles, including Digital Marketing Specialist and Marketing Specialist, I managed Amazon Seller Central accounts, coordinated product launches, and successfully implemented brand protection and loyalty programs, contributing to substantial revenue growth.
Overall, I bring a wealth of expertise in marketing with a strong blend of creativity, analytical acumen, and collaborative skills.
Resume
Resume
Education
Georgia College & State University
Bachelors of Business Administration in Management
May 2008
Employment
Channel Marketing Specialist
FieldEdge by Xplor
January 2022 - January 2024
- Curated messaging, content, and provided creative support to drive demand generation growth through partnership marketing initiatives.
- Managed trade shows, dealer meetings, and events, offering comprehensive support for all marketing-related activities in a seamless and efficient manner.
- Developed and executed lead generation campaigns through various channels to drive demo requests from prospects.
- Tailored marketing collateral for partner publications and internal resources.
- Updated and maintained the partner pages on the website (WordPress/Elementor) and dedicated partner landing pages.
- Created customer emails for product releases, trainings, and company updates.
Marketing Copywriter
Maytronics US
April 2020 - January 2022
- Generated content for marketing materials, including print publications, brochures, website copy, product listings, and email campaigns, while maintaining consistency with brand guidelines and tone of voice.
- Turned technical product information into impactful copy that educated and informed the target audience.
- Conducted general research, including competitor, to stay current on industry trends.
- Developed consistent messaging and value propositions for marketing materials to reduce confusion for the end user.
- Created one-pagers, slide decks, and other collateral for sales to sell dealer programs.
Digital Marketing Specialist
Maytronics US
January 2019 - April 2020
- Managed Amazon Seller Central account with over 150 product listings. Optimized product pages using keywords and SEO.
- Coordinated video shoots and photography for new product launches and product updates.
- Created compelling content for email campaigns, eCommerce product listings (Amazon and Home Depot), website updates, dealer programs, and other digital efforts.
- Provided authorized resellers with approved assets for their reseller websites and reviewed all listings for accuracy.
- Made updates to the main website, dealer locator listings, and dealer training support site.
Marketing Specialist
Maytronics US
January 2017 - January 2019
- Managed the Sunbelt Program, a dealer loyalty program focused on expanding the presence of robotics in a market that was traditionally dominated by suction and pressure cleaners. Successfully generated an additional $1M in revenue during the first year through strategic marketing initiatives.
- Managed the Brand Protection Policy by reviewing dealer applications and compliance documents submitted by dealers to become an authorized reseller.
- Assisted in the implementation of the MAP Policy and worked with the legal team on a regular basis for channel cleanup and identifying unauthorized sellers.
- Assisted in the planning of trade shows and provided support during events.
Marketing Assistant
Maytronics US
June 2015 - January 2017
- Managed consumer rebate program using Salesforce and saved over $10K in the first year after implementing a process to remove duplicate requests. Saved roughly $98K from 2016 to 2021.
- Planned a trip to Mexico for 120 people and kept it within the budget.
- Provided general support to the marketing and sales team that included submitting orders for marketing materials, creating new dealer accounts, planning sales, and marketing meetings.
Payroll Manager
Industrial Mechanical, Inc.
May 2012 - June 2015
- Accurately processed payroll for 180 employees on a weekly basis and submitted hours to accounting and staffing services.
- Tracked and maintained employees’ vacation time, time-off approval forms, and vacation payouts on anniversary dates.
- Assisted human resources manager with new hire paperwork and yearly open enrollment.
- Designed quarterly safety shirts, documented all safety training records, and created reports for safety coordinators and management.
Admin Assistant
Industrial Mechanical, Inc.
April 2010 - May 2012
- Created job proposal quotes for customers and submitted them on behalf of project managers.
- Entered jobs numbers for project managers and maintained physical files for billing purposes.
- Processed customer invoices, payments, and contacted customers with past due balances.
Catering & Events Admin Assistant
Reynolds Plantation
December 2008 - December 2009
- Created banquet event orders for customers and management teams.
- Updated the events page on member website.
- Contacted vendors and processed contracts for special events.
- Designed menu cards, buffet cards, and other printed materials for all events on property.
Sever/Hostess
Reynolds Plantation
August 2004 - December 2008
- Provided exceptional customer service to guests in a fine-dining environment.
- Acted as lead server and trained new employees.
- Communicated with managers on ways to improve service.
Professional Skills
Marketing
Sales and Customer Relationship
Management and Strategy
Digital and Creative
Portfolio
Portfolio
Contacts
Contacts
Let’s Keep In Touch
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